Okay so I’m not one to scrimp on every penny, go looking for the best bargains, or wait until that item I need/want goes on sale. But I do know what the going price is for items I’m shopping for and can see when I’m getting ripped off.

Case in point: Apple 60W MagSafe power adapter for 13.3″ MacBook.

Apple Store¹: $99

BestBuy²: $158.99

Wow, that’s a pretty big bit of profit! I mean, how do they justify a markup of 62%?

I know Apple’s margins on hardware are razor thin, so really, BestBuy is somewhat justified trying to squeeze money from it’s consumers via accessories, but doesn’t Apple do the same? I doubt bringing this to the attention of the BestBuy corp will do anything. Esp as their sister store FutureShop³ has the exact same pricing for the items in question.

So what can I do in this situation besides simply to buy the adapter from the Apple Store (which I did)? If I emailed their PR people would they do anything? Would Apple?